E – commerce and Web marketing. Web marketing strategies and sales techniques in the Internet
In a new updated edition, the most complete and detailed exposition of everything you need to know in terms of web marketing: the scenario of cybermercato, access to the Internet with the right site, with the right techniques and the right software, the search for the ‘ e-market, positioning the company and demand, the strategic combination of the elements of web marketing mix, strategies and policies (product, price, communication, promotion, sales and service on line) . rv accessories With the development of the Internet has made and continues to provide e-business, Web 1.0 from the initial stage we got to Web 2.0, it was necessary to reformulate and renew the book with a new edition, with respect to the continuous evolution driven by globalization, information technology, competitiveness, new virtual squares (social networks and blogs) to reach, new business models, new ways of communicating, selling and buying online.
With innovative criteria Anthony Foglio, a professor of international marketing in several Italian universities, Europe, outside Europe (Verona, Suffolk-Boston, Vilnius, Kaunas, Almaty, etc..) and consultant to primary industries and national and international organizations (UNESCO, EU), this book gives a concrete and immediate response to what the Internet and ‘e-commerce companies that want to impose on e-business, offering a pragmatic and full due process of web marketing and selling products and services for both the context of business-to-business and business-to-consumer.
In the book examines the scenario of cybermercato, access to the Internet with the right site, with the right techniques and the right software, with the necessary process of strategic web marketing, e-market research, segmentation of cyberclienti, the positioning of site and demand, the strategic combination of the elements of web marketing mix, strategies and policies (product, price, communication, promotion, sales and online), the strategic use of key marketing and the internet provides (discussion groups, mailing lists, newsgroups, forums, chat lines, social networks, blogs, e-newsletters, banners, etc..), planning, marketing audits, with addresses of useful sites and a glossary of key terms.
addition readers are offered in the Multimedia Library FrancoAngeli within this site, reserved for purchasers of the book, a series of reference materials of great and immediate utility: collection of websites for e-commerce and web marketing, the reference standard useful static and interactive modules to support the decision to e-commerce and the creation of a webshop, webshop templates to visit.

